Using LinkedIn to connect with recruiters
Across the globe, LinkedIn still remains the No. 1 go-to resource for candidates, recruiters and hiring managers alike. If you’ve been searching for a job for some time now and feel that you have hit a dead end, reaching out to recruiters on LinkedIn is a great way to get your name out there. Most recruiters turn to LinkedIn to find candidates, so this is a platform you definitely need to take advantage of. Here are a few tips to reach out to recruiters on LinkedIn.
Where do I begin?
To paraphrase Zig Ziglar – “You don’t have to be great to start. But you have to start to be great”. First build a professional profile on LinkedIn – with the right image, right description, summary, endorsements and recommendations, a sizeable number of connections and up to 50 skills displayed.
Now you can start to reach out to recruiters on LinkedIn’s search box. Simply type your industry or company name and the word “recruiter”, e.g. “Accounting Recruiter/Marketing Recruiter.” LinkedIn’s search option even lets you mention any location you desire. So you can narrow your search results by city to find local recruiters in your area. Lastly, make sure the recruiter is still active and hasn’t moved on to a different job or field.
How do I make the connection?
So you have now shortlisted the recruiters that you wish to connect with, viewed their LinkedIn profiles, and you’re finally ready to connect. But wait. Before you click the “Connect” button, figure out what to say.
Adding a message to your connection request is not only recommended but leads to a much better acceptance rate with recruiters. The effective way is to write something personal to catch their attention. You can stand out, in a good way. Go through their profile and see something that you can complement them on.
Here is an example.
“Hello David, it’s nice to connect with you. I notice that you have an impressive profile. Especially the blogs you have written are quite relevant and worth a mention. I am a Project Manager looking for new opportunities in the Toronto area. I would like to connect with you and appreciate any guidance you could give me.”
When should I send them my resume?
Once the recruiter accepts your connection request, you could take a more direct approach.
Send a message describing your experience, qualifications, and what you’re currently looking for in a few concise sentences, and attach your resume, too. Ask if it would make sense for the two of you to connect via email or phone.
An example of a direct approach message:
“Thanks for connecting with me David. I’m currently working for (Company) as _______, and actively looking to take on a new challenge and transition to a new role in (Industry).
I would love the opportunity to discuss how my (Skills) and experiences in (Industry) could match up with positions you’re recruiting for. I would appreciate if we can hop on the phone to discuss. Looking forward to chatting with you!”
How do I deepen the connection?
Keep in mind that reaching out to recruiters on LinkedIn may not produce results right away. Very rarely would you find a recruiter who was waiting just for your resume to fill a job position. Get used to responses like “I’ll keep your resume on file,” which may not be very encouraging.
But you can show what you can do to ensure you stay at the top of the recruiter’s mind.
Now that you have shared your qualifications, show them how your skills can benefit the hiring organization. You can get back every few weeks in a friendly way by sharing the link to a blog that you wrote. Or you could share a relevant article that you come across with a quick note: “Hope you’re doing well. I thought this article might be useful to you!”
How can I stay more visible on LinkedIn?
LinkedIn offers ever-increasing ways to grow your visibility. Join LinkedIn Groups relevant to your industry. Share and make professional comments in Group conversations. Share updates from your LinkedIn home page — industry news and other information relevant and important to professionals like you.
If you like to write, you can publish articles on LinkedIn. Once published, share it in your updates, on Facebook, Twitter and other social media for increased visibility.
As you can see, any or all of the above, makes you highly visible and stay top of mind with recruiters. In fact, this precisely is what could you lead to your new job.